If you’re a new client to Marketo, one of the first things you’ll want to take care of is getting email and landing page templates ready. The sooner you can get this done, the sooner you can start campaigns.
You’ve got 4 options for email and landing page templates in Marketo:
- QUICK START: Request Marketo’s free starter templates.
- IN THE MIDDLE: Download a template from Marketo’s template library (emails and landing pages) and customize it.
- TOTALLY CUSTOM: Upload your own custom template.
- ENGAGE MARKETO CREATIVE SERVICES
Let’s go through the how to’s for each option.
OPTION 1 (QUICK START): Request Marketo’s free starter templates.
When you get a new instance, you can request a few basic starter templates: 5 email templates and 1 landing page template.
Some of these will already be in your Design Studio but if you submit a request at the URL below, our creative services team will replace the generic logo and colors with yours.
The email templates look something like this – imagine it with your logo and color:
The landing page template looks something like this – imagine it with your logo, color and header/footer:
If you plan to rely on our starter templates, note that while the email templates are responsive, the landing page template is not. The starter landing page template is in our free-form mode. See: Understanding Free-form vs Guided Landing Pages).
Here are two ways to address this:
- However, you can add a mobile view for your free-form landing page template. It’s not fully responsive across all devices, but it’s more mobile-friendly on screens that are less than 480 px wide. See: Add a Mobile View for Your Free-Form Landing Page.
- You can also customize the mobile view too by adding or hiding elements. See: Customize Mobile View for Your Free-Form Landing Page.
Even if you plan to customize your own templates with Options 2-3 below, I recommend requesting these anyway, since 1) these are included and 2) you might need them before your custom templates are done, for example, quick announcement or internal alert emails, and for your unsubscribe page.
OPTION 2 (IN THE MIDDLE): Download a template from Marketo’s template library and customize it.
The second option is somewhere between using our starter templates and designing your own custom templates in terms of how much time and coding skills needed.
Marketo’s landing page template library has dozens of responsive templates that you can download and customize to match your brand. The short instructions on how to import these templates into your Design Studio are at the top of the template library page.
- When you import into the Design Studio make sure you choose Guided Mode.
- You should also learn what Guided Mode is and what are and how to edit the two types of editable sections: elements and variables in the guided landing page editor.
- Once you import the template, you will have to go directly into the code and make your edits, e.g. change color palette, fonts, and add your logo.
Go to the link above to download a responsive email template. If you click on the purple import button above a template it will automatically import into your Design Studio (and into a Program Library Imports folder in Marketing Activities).
Once in your Design Studio, you will have to go directly into the code and make your edits. Go to Emails > Templates and select the template. Click on Edit Template, then on the next page, HMTL Source:
OPTION 3 (TOTALLY CUSTOM): Upload your own custom template.
The last option is only for those who can design custom templates from scratch. Perhaps it’s you, or you have an in-house designer or work with an outside agency.
URLS: To Design Your Own Custom Templates for Marketo
If yes, review or pass along these resources:
- A 14-min YouTube Video that reviews how to Create a Guided Landing Page Template.
- Marketo documentation on how to Create a Guided Landing Page Template, with required Marketo-specific code to define your own editable elements and variables.
- Marketo documentation on how to Add Editable Sections to an Email Template. Essentially, use this div tag to do so: <div class=”mktEditable” id=”UNIQUE_ID”>This part is editable</div>.
Once you’ve created your custom HTML templates, you can import them into the Design Studio. Go to Design Studio > New. From the drop-down, you can select New Landing Page Template or Email Template.
For emails, simply copy/paste your code into the HTML source:
For landing pages, make sure to choose Guided Mode when you first create the template. The next page will take you directly to the HTML source where you can copy/paste your custom code.
OPTION 4: Engage Marketo Creative Services.
Lastly, engage Marketo’s creative services team to build your templates to spec. Contact email@example.com to learn more.
And there you have it – your 4 options for Marketo email and landing page templates!